It was around Christmas time in 2019 that King Taps – A trendy pizza and beer concept in downtown Toronto decided they wanted to create some buzz on their instagram feed. To do this, they ran a ‘6 Days of Giveaways’ contest, sourcing epic prizes for the winner of each day. Prizes included Visa Gift Cards, Toronto Maple Leafs tickets and a weekend ski trip with friends. I helped concept and art direct the 6 images we created for this contest – all with a quirky vintage flair that aligned with King Taps laidback and fun brand personality. This Contest helped King Taps grow their engagement rate significantly while gaining over 1,300 new followers.
Art Direction + Graphic Design: Steph Talbot & Hilary Hatt | Photography: Adam Chilton | Project Manager: Jessica Chiu
Initial sketches of each image