This campaign, we called ‘Summer Haze’, was inspired by hot summer escapes and long afternoons on the Cactus patio with friends (sipping Frosés of course). The mid century modern style graphics provided a flexible system to communicate this theme across all print and digital channels (coasters, menus, signage, social media, our website + more). One of the most FUN executions of this Summer Haze theme was through the sunny and colourful photography. We also created playful GIF’s of our summer feature items, with the combination resulting in record breaking social engagement and positive feedback from management, staff and guests alike. We even won a design award, how exciting! check it out:
Winner of 2019 RGD In-House Awards - Award of Distinction
Creative Direction: Bev Turner | Graphic Design + Styling: Stephanie Talbot + Courtney Echlin | Photographer: Adam Chilton