For Cactus’ 2019 holiday campaign we were inspired by all that winter brings; glistening snow filled days, gatherings around tables of food with great company and the child-like wonder of the season – The holiday magic. To bring this idea to life we paired brush stroke graphics with whimsical typography that makes each printed piece feel beautifully festive. The gift card sleeves were the show stoppers. We wanted to make sure these felt special and high end – just like the experience being gifted. For our holiday cards we juxtaposed this high end feel with some cheeky holiday messaging.
Creative Direction: Bev Turner
Graphic Design + Styling: Stephanie Talbot, Courtney Echlin, Hillary Hatt | Photographer: Adam Chilton