Cactus Club Cafe attracts some amazing humans. I was lucky enough to work on projects that highlighted these people and their stories across all levels of the company. The @lifeAtCactus Instagram page was a hub for this type of content. To bring these stories and messages to life I often used my own hand drawn lettering - a constant design element throughout much of the Cactus Culture brand. From digital ads to stories and posts across social channels this fun, edgy style stood out from the rest of our competition in the industry. I designed sweatshirts for staff, Icon’s to help reinforce Cactus’ four core values and designed Cactus’ first ‘Culture Book’ which launched in 2017.